On Location with HubSpot's The Hustle: Filming at Plantd's Headquarters in Oxford, NC
On-location video production for HubSpot's The Hustle at Plantd headquarters in Oxford, NC, featuring a multi-camera interview setup with cinematic lighting in a home environment, behind-the-scenes camera framing of a sit-down interview, and a Viltrox monitor showing an attorney-style interview with professional lighting and audio setup.
On Location with HubSpot's The Hustle: Filming at Plantd's Headquarters in Oxford, NC
We provided production support to Noelle Medina, Senior Producer and On-Air Talent with HubSpot's The Hustle YouTube series, for an episode featuring Plantd, a company that is reimagining what home building materials can be. Plantd is turning the world's fastest-growing perennial grasses into carbon-negative structural panels that drop in where traditional wood products go but outperform them on strength, moisture resistance, and environmental impact. Their headquarters and factory in Oxford, NC was the setting for the full shoot.
The Production
We handled lighting, sound, and camera operation on site, giving Noelle and the HubSpot team the full production support they needed to focus on the story. The shoot included sit-down interviews with co-founder and CEO Nathan Silvernail, walk-and-talk segments with Nathan and their Director of Agriculture Dr. Janel Ohletz, and extensive b-roll coverage of Plantd's manufacturing process.
Walk-and-talk interviews are one of the more demanding setups in production work. You are managing focus, framing, audio, and movement simultaneously while keeping the conversation feeling natural and unscripted. The goal is for the viewer to feel like they are walking through the facility alongside the talent, not watching a staged tour.
Factory Floor and Drone Coverage
Plantd's factory is where the story comes to life visually. Watching perennial grass get transformed into structural building panels through their fully automated, low-emission production line is the kind of footage that makes an episode. We captured dynamic b-roll throughout the facility to show the scale and precision of the operation.
We also flew drone to capture unique aerial perspectives of the facility and the surrounding Oxford, NC area. Factory environments require extra care with drone operation. You are working around equipment, materials, and personnel in a space that was not designed for aerial filming. Safety, efficiency, and precision all have to be managed simultaneously to get the shots without disrupting the workflow on the ground.
The Review
After the shoot, Noelle left this review:
"Clint is an exceptional DP and was a great partner to work with across the entire production process. He was consistently professional, communicative, and supportive to our internal team, on-camera talent and external stakeholders. On location, he went above and beyond to make sure we got everything we need, covering the full shot list plus additional angles, moments, and stills to elevate our final video. He is also a highly skilled drone operator and especially strong in complex environments like factory floors, where safety, efficiency and precision are key. I would strongly recommend him for shoots like these or any project that calls for a thoughtful, high-level DP who can deliver under pressure."
That kind of feedback is what we work for. When a Senior Producer from a team like HubSpot trusts you to handle the full production side of a shoot and walks away feeling like they got more than they asked for, that is the standard we want every client to experience.
Work With Us
If you are a producer, content team, or media company looking for a Director of Photography and production crew you can deploy on location anywhere in the country, let's talk.